5 most important things you need to know about on-page SEO |
Posted: July 17, 2017 |
Your SEO or Search Engine Optimization process must be seamless in order to drive more traffics and higher conversions to your website. Effectiveness of your digital marketing efforts, keywords research, off-page SEO and keywords ranking will depend on the efficiency of your on-page SEO activities. Google search crawler mechanisms are getting smarter everyday. That’s why our social media and digital marketing activities should be planned intelligently.On-page SEO is the first basic step towards a successful digital marketing campaign and here are 5 most important things you need to know about it.
What is On-Page SEO? On-page SEO is the process of optimizing each web page of a website in order to improve search ranks and get moresignificant traffics in search engines. On-page includes bothSEO friendly content writing and HTML source code of a page that can be optimized with relevant Meta tags. On the other hand, off-page SEO is the process of optimizing website with external links and posts. AsGoogle’s new Penguin 4.0 getting more complex, the role of on-page SEO became even more vital.
The Title Tag Out of all the tags included in a website’s HTML, title tag is the most critical. Correct title tag would guides visitors to select the links from amongst various results, in various search engines. Since title tag is the head of content of a page, it helps users to understand what to expect from the page. There are certain points you should follow when planning the title tag: 1. Characters count, as per recent Google policies is 70 characters. 2. Content for title tag must be in sync with the content of the page as Google compares both. 3. Keep the title tag rich and short. Best are to maintain characters count below the threshold of 70. 4. Run a competitor analysis and check your title tag against your competitors. Make sure your site has more relevant, informative and attractive title tags.
Meta Description for webpage The Meta description is a synopsis of what the content in a page is about. It is placed just below the title tag.It is usually not of much importance and is not given much weightage by search engines. It also helps search engines to derive the topic of the page in the form of a short description. There are certain points you should follow while planning Meta description 1. Characters count as per recent Google policies is 200 characters. 2. A well-written Meta description helps to increase click-through rates 3. Vivid description helps to increase user experience on the page. 4 . Success of an on-page SEO mostly depends on well-written title tag and Meta description
Type of website and content The content of a page should be well divided into headings and subheadings. The division of content will also depends on type of the website i.e. if it's a blog or E-Commerce website or landing page specific dealing. In such cases, visitors would look at content on particular parts of the website instead of the website as a whole. Avoid flashy content unless it's a selling portal. If you are adding images on your web page, make sure each one is backed by properly written “alt tags” for search engines to understand the relevance of the images. To build trust adding testimonials, videos and social media links to the website also enhances on-page SEO.
Internal Linking structure and Sitemap SEO friendly keywords anchor - internal linking landing page design is a must to build a better website and quick indexing of keywords. Adding a sitemap file in the root directory of your website will help search engines to crawl your site more efficiently.
Mobile responsive Research says that more than 60% users nowadays browse Internet over their mobiles and tablet devices. Your webpage must be mobile optimized to cater to this segment of audiences. Most of web development companies in Malaysia had now offer services in developingmobile optimized website.
One such company that provides SEO services in Malaysia is LINsAD. LINsAD is a renowned digital marketing agency in Malaysia, specializing in advertisements and web development technology. With clients throughout Malaysia, their key services include advertising, web development, social media marketing, mobile application development, SEO/SEM, mobile marketing, ecommerce website creation etc.
You can contact them at: LINs Advertising & Marketing Sdn Bhd Tel: +603 9221 3388
|
|||||||||||||||||||||||||||||||||||||||||||
|